COMPANY
In 1977, in Rome, Giuseppe Albergo, with 20 years experience in natural cosmetic and hair products founded Floreal - Centro Erboristico Italiano Company.
Immediately the company became well know for the quality and accuracy of their products, that even till today are exclusively prepared in their own herbalist laboratories by a highly specialised team.
With an ininterrupted family tradition of qualified herbalists, Floreal has been one of the leading companies in developing natural hair colour.
Floreal has over 30 years of success in Italy and in the world.
A range of products such as Erbacolor, the herbal based hair dye without ammonia, parabens and paraphenylenediamine, has revolutionised the hair colouring world, and makes Floreal a known entity in the worldwide herbalist field.
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